Digital Marketing Manager
DataRobot is the leader in Value-Driven AI, a unique and collaborative approach to generative and predictive AI that combines an open platform, deep expertise and broad use-case experience to improve how organizations run, grow and optimize their business. The DataRobot AI Platform is the only complete AI lifecycle platform that interoperates with an organization’s existing investments in data, applications and business processes, and can be deployed on prem or on any cloud environment. Global organizations, including 40% of the Fortune 50, rely on DataRobot to drive greater impact and value from AI.
DataRobot is in the midst of scaling digital demand generation capabilities. We are evolving how we think about the strategy and execution of marketing campaigns in order to fuel sales with new clients and generate additional growth with existing clients.
As a member of the Digital Demand Generation team with the marketing organization, the Digital Marketing Manager will partner closely with our Digital Demand Strategist to develop & execute global campaigns to drive awareness, convert demand and accelerate the pipeline. You will work closely with channel leaders and marketing stakeholders to execute, analyze and optimize global digital campaigns to drive new business outcomes.
What you'll do
- You will play a key role in defining and executing digital campaigns, driving scale through DataRobot’s predictive and generative AI platform capabilities, AI accelerators, and Trial offering
You’re a data-driven, curious marketer who enjoys creating engaging experiences for our prospects and customers
You will execute with operational excellence and partner with Marketing stakeholders to bring world-class campaigns to life. Analyze, optimize, and report on performance.
Develop and execute multi-channel digital campaigns across owned properties to generate demand, acquire prospects, and convert demand to pipeline.
Design and influence the customer journey across our website
Collaborate cross-functionally with Campaign manager(s), channel leads, and other marketing stakeholders to orchestrate campaign deliverables.
Drive engaging experiences with prospects that support the customer buying journey
Assess, analyze & optimize digital channel and campaign performance. Identify drivers or detractors of campaign performance and create actionable next steps for optimization
Keep up to date with industry trends, identify new opportunities to improve and evolve digital channels
Support channel best practices, knowledge sharing, and documentation of our approach.
Supporting the management & daily operations of the Salesforce Marketing Cloud instance
Creating and managing campaign & persona-based email journeys using Automation Studio and Journey Builder in Salesforce Marketing Cloud.
Analyzing and optimizing nurture journeys, keeping up-to-date content in collaboration with other teams
Building emails, validating functionality, and rendering across devices and email clients; proactively applying email best practices, while making suggestions, and exploring and surfacing new methods and opportunities.
Developing and implementing effective A/B testing ongoing strategy to improve email channel performance
Partnering with other marketing managers, product managers, design resources, and agencies to develop strategy and create assets for each campaign to achieve goals.
Analyzing and reporting on the email campaign results and measuring effectiveness.
Minimum 3-5 years in digital campaign execution
Experience across multiple digital channels, web, email, and online ads to support
Experience in creating demand, remarketing/retargeting, and driving lead conversion through web and email channels
Strong analytical skills with the ability to recognize the business implications of data and deliver key insights to stakeholders
Experience with Agile ways of working across a distributed team
Ability to work and achieve results with minimal supervision in a fast-paced, virtual team environment
Ability to handle multiple projects and prioritize responsibilities
Familiarity with quantitative analysis skills including A/B testing and understanding of trending and forecasting
Strong project management skills and ability to work effectively in cross-functional teams of varying sizes in a fast-paced and fluid environment.
The talent and dedication of our employees are at the core of DataRobot’s journey to be an iconic company. We strive to attract and retain the best talent by providing competitive pay and benefits with our employees’ well-being at the core. Here’s what your benefits package may include depending on your location and local legal requirements: Medical, Dental & Vision Insurance, Flexible Time Off Program, Paid Holidays, Paid Parental Leave, Global Employee Assistance Program (EAP) and more!
Our Core Values:
- Be You - We are co-contributors to our culture committed to diversity, inclusion, equity and a sense of belonging throughout our global community. We value each person as their authentic self and welcome honest and respectful dialogue as an avenue to greatness.
- Dream Big - We don’t settle for the status quo. We always pursue the development of the next version of ourselves. We believe investment in the growth and resilience of our people is the foundation of building an iconic company.
- Be Data-Driven - We believe data-driven decision making enables innovation and execution at velocity while ensuring repeatable success. We take on the toughest challenges as we transform the world with our platform and AI.
- Better Together - We celebrate success and learn from failure as one team. We foster an aligned, collaboration-first workplace by building trust through transparency, integrity and accountability.
- Champion Customers - We empower our customers and our communities by shaping the future of trusted, augmented intelligence in order to solve their most difficult problems. We are humble, not complacent. We succeed when they succeed.
Research shows that many women only apply to jobs when they meet 100% of the qualifications while many men apply to jobs when they meet 60%. At DataRobot we encourage ALL candidates, especially women, people of color, LGBTQ+ identifying people, differently abled, and other people from marginalized groups to apply to our jobs, even if you do not check every box. We’d love to have a conversation with you and see if you might be a great fit.
All U.S. DataRobot employees must be fully vaccinated against COVID-19. If there is a medical, religious, or other legally protected reason that prevents you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have a process in place to evaluate requests for accommodation.
DataRobot is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. DataRobot is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. Please see the United States Department of Labor’s EEO poster and EEO poster supplement for additional information.