Senior Content Marketing Manager



Marketing & Communications
Multiple locations
Posted on Thursday, April 11, 2024

Job Description:

DataRobot is the leader in Value-Driven AI, a unique and collaborative approach to generative and predictive AI that combines an open platform, deep expertise and broad use-case experience to improve how organizations run, grow and optimize their business. The DataRobot AI Platform is the only complete AI lifecycle platform that interoperates with an organization’s existing investments in data, applications and business processes, and can be deployed on prem or on any cloud environment. Global organizations, including 40% of the Fortune 50, rely on DataRobot to drive greater impact and value from AI.

We are seeking a talented and experienced Sr. Content Marketing Manager to join our team. The ideal candidate will be responsible for leading our content marketing efforts across various channels, driving brand awareness, and engagement, ensuring consistent writing styles and tone of voice, and ultimately, revenue growth. This individual will have a proven track record of writing, developing and executing successful content strategies that align with business objectives. All candidates will be asked to share a sample content strategy framework and plan, as well as a writing sample.

As the Content Marketing Manager at DataRobot, you will play a pivotal role in shaping our content strategy in collaboration with Product Marketing Management (PMM), Demand Generation, Digital Marketing, and Corporate Marketing teams. Your responsibilities will include driving timelines and owning the budget for content initiatives. You will serve as both copywriter and copy editor for all core assets, ensuring clarity, simplicity, and effectiveness in messaging. Taking the lead in crafting the overall content strategy, you will also conduct interviews with Subject Matter Experts (SMEs) to generate insightful content. Your expertise will be instrumental in transforming mundane copy into captivating narratives that resonate with our audience, making our messaging not only compelling, but also powerful in driving engagement, brand recognition, and thought leadership.

Key Responsibilities:

  • Develop and execute a comprehensive content marketing strategy to support brand objectives and drive business growth.

  • Create content as well as manage a bench of content writers, including vendors, to develop high-quality content across various formats (e.g., white papers, web, articles, blog posts, video scripts).

  • Collaborate with cross-functional teams, including PMM and Demand Generation to ensure alignment of content initiatives with overall business goals.

  • Analyze content performance metrics and user engagement data to optimize content strategies and improve ROI.

  • Stay up-to-date with industry trends and best practices in content marketing, SEO, and digital marketing, and implement innovative approaches to enhance our content strategy.

  • Oversee content production schedules and ensure timely delivery of content assets.

Knowledge, Skills & Abilities

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.

  • 5 years of experience in content marketing or a related role, with a proven track record of developing and executing successful content strategies.

  • Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.

  • Creative thinker with a strategic mindset and the ability to translate business objectives into effective content initiatives.

  • Strong analytical skills and the ability to interpret data to drive content strategy decisions.

  • Experience working in data, analytics, and AI is preferred, but more than anything we want a solid content leader who knows their stuff.

  • Proven ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

The talent and dedication of our employees are at the core of DataRobot’s journey to be an iconic company. We strive to attract and retain the best talent by providing competitive pay and benefits with our employees’ well-being at the core. Here’s what your benefits package may include depending on your location and local legal requirements: Medical, Dental & Vision Insurance, Flexible Time Off Program, Paid Holidays, Paid Parental Leave, Global Employee Assistance Program (EAP) and more!

DataRobot Operating Principles:

  • Wow Our Customers
  • Set High Standards
  • Be Better Than Yesterday
  • Be Rigorous
  • Assume Positive Intent
  • Have the Tough Conversations
  • Be Better Together
  • Debate, Decide, Commit
  • Deliver Results
  • Overcommunicate

Research shows that many women only apply to jobs when they meet 100% of the qualifications while many men apply to jobs when they meet 60%. At DataRobot we encourage ALL candidates, especially women, people of color, LGBTQ+ identifying people, differently abled, and other people from marginalized groups to apply to our jobs, even if you do not check every box. We’d love to have a conversation with you and see if you might be a great fit.

All U.S. DataRobot employees must be fully vaccinated against COVID-19. If there is a medical, religious, or other legally protected reason that prevents you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have a process in place to evaluate requests for accommodation.

DataRobot is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. DataRobot is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. Please see the United States Department of Labor’s EEO poster and EEO poster supplement for additional information.

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