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Channel Marketing Manager

Formlabs

Formlabs

Marketing & Communications
Somerville, MA, USA
Posted on Wednesday, July 19, 2023

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every professional designer, engineer, researcher, and artist in the world.

Joining Formlabs as Channel Marketing Manager in North America is an exciting opportunity to drive the channel marketing strategy and program execution through our top resellers in our largest regional market.

You will work closely with our channel and marketing teams, as well as our top resellers, to plan and execute their quarterly marketing plans. If you are eager to be part of an exciting journey where you will contribute to the fast growth of Formlabs in America, this is the perfect opportunity for you.

Your challenge:

  • Design, implement, roll-out, and track performance of Channel Marketing programs, campaigns, and processes
  • Roll-out to-partner communications, including writing, editing, proofreading, and sending out emails via Marketo
  • Contribute to develop and improve the Formlabs Partner Portal, the one-stop-marketing shop for partners, by maintaining marketing content, managing asset inventory, writing articles and optimizing navigation, among other activities
  • Build strong work relationships with our key channel partners in North America
  • Define marketing plans with our key partners and channel sales managers on a quarterly basis, including online and offline demand generation and brand awareness programs (e.g. joint events, webinars, workshops, promotions and campaigns, etc.)
  • Regularly communicate with key channel partners to provide 1 to 1 marketing guidance and support, monitor the progress of ongoing programs, and help remove obstacles, Share knowledge, tools and ideas with partners.
  • Identify use cases and user stories that can be used to create marketing value (e.g. webinars, blog posts, PR opportunities, web content, display parts, etc.)
  • Lead the marketing onboarding of new channel partners in order to enable them to run Formlabs-driven marketing activities as soon as possible


Your profile:

  • 3-4 years of experience in channel partner marketing, preferably in a B2B setting
  • Fluency in English (written and oral)
  • Good at building personal relationships with customers and partners
  • Strong understanding of online marketing strategies and tactics for demand generation
  • Have experience with components of a modern marketing tech stack like Salesforce, Google Analytics, Marketo, spreadsheets, CMS editing, and webinar platforms
  • Exceptional planning abilities and strong attention to detail
  • Results-driven and willing to go the extra mile to achieve targets
  • Strong project management skills
  • Advanced knowledge of Microsoft Excel or Google Sheets

Bonus skills:

  • Passionate about 3D printing and emerging technologies
  • Experience in rapidly growing startup environments
  • Spanish speaking skills are a plus

Our Perks & Benefits:

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • Low cost fund options in our 401K and access to advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.

Our Perks & Benefits:

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • Low cost fund options in our 401K and access to advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.