Growth Hacker



Marketing & Communications, Sales & Business Development
Mexico City, Mexico
Posted on Friday, May 12, 2023

We are NotCo, one of the fastest growing Latin American startups in recent times. We innovatively combine science and technology to create plant-based products that are just as tasty, but with less environmental impact and taking the animal out of the equation. Our goal? For the good of the planet, we are going to reinvent the food industry: one delicious bite at a time. We are currently operating and conquering palates in Chile, Brazil, Argentina, Colombia, USA, Canada and Mexico.

Part of our DNA is to undertake, take risks, innovate and move the needle! We are not a perfect company and we do not have the perfect culture, but we do have the right culture: we are a group of people working tirelessly to change the food system and mass market mindset to protect our world, our health, our future generations, animals , and what remains of the beautiful wildlife. We embrace diversity, at NotCo everyone is welcome, here the only thing that matters is talent, potential and the motivation to want to generate high-impact changes: we are a group of unusual people, under a common goal.

We are currently looking for a Growth Hacker to be part of our Mexico team.

The Growth Hacker will play a pivotal role in expanding our marketing strategy by focusing on high intent channels, with an emphasis on Retailers & deliveries digital platforms and apps. This position requires a data-driven, creative thinker with a strong understanding of digital marketing, customer segmentation, and performance optimization.


1) Channel Analysis & Prioritization:

- Identify, evaluate, and prioritize high intent channels for marketing investment, focusing on retailers digital platforms and apps.

- Analyze channel performance, audience reach, and alignment with Notco's target market to justify resource allocation.

2) Customer Segmentation & Targeting:

- Conduct in-depth analysis of Retailers app and web users' demographics, behaviors, and preferences. Identify specific customer segments with a high likelihood to purchase Notco products and develop targeted marketing strategies.

- Continuously refine targeting and segmentation to maximize marketing effectiveness.

3) Marketing Strategy & Tactics:

- Develop and execute data-driven marketing strategies to increase Notco's brand visibility and sales on Retailers digital platforms and apps.

- Implement specific marketing tactics, such as advertising formats, promotional offers, and product positioning, to drive growth.

- Establish key performance indicators (KPIs) and continuously monitor, measure, and optimize marketing performance on Retailers platforms.

4) Budget Allocation & Forecasting:

- Create a budget allocation plan to support the proposed marketing strategy, including the redistribution of funds from existing channels.

- Estimate the expected return on investment (ROI) from the Retailer-focused marketing efforts.

- Forecast the sales growth trajectory for Notco on retailers platforms.


- Minimum 3 years of experience in digital marketing, growth hacking, or a related role, preferably within the FMCG or plant-based industry.

- Proven track record of driving significant sales growth through high intent channels and digital marketing strategies.

- Strong analytical and data-driven mindset, with the ability to develop and optimize marketing strategies based on performance metrics.

- Expertise in customer segmentation, targeting, and performance marketing.

- Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and present to senior management.

If our purpose and way of working vibrate with you, and you want to be part of this story, apply to join this squad.