Content Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Thursday, September 7, 2023
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
We’re looking for a self-motivated content marketer who loves writing, editing, and amplifying amazing stories. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You’ll play a key role in elevating Outreach’s content marketing program, and we want someone who’s deeply passionate about testing new ideas, building new processes, and reaching new audiences.
Location: New York City or surrounding areas.

Your Daily Adventures

  • Collaborate with product marketers, freelance writers, designers, sales professionals, customers, and industry experts to understand, scope and produce relevant content that meets the needs of both key stakeholders and our audience
  • Maintain and improve our content planning process and calendar through Asana so we can execute on strategy in a highly scalable, repeatable way
  • Write and edit compelling content in all forms (blogs, digital ad copy, ebooks, emails, landing pages, and so much more) to build brand awareness, accelerate pipeline and evangelize our existing customer base
  • Work with the team to brainstorm / manage how each asset is repurposed to fully maximize the potential of each effort
  • Collaborate with our social media team on strategic Facebook, LinkedIn and Twitter promotion for Outreach flagship events, webinars, and other big activations
  • Manage contractor relationships and successfully deliver projects on time, on brand, and on budget--this includes scoping projects, managing Asana workflows, reviewing content, effectively answering questions to set our contractors up for success
  • Collaborate with demand generation team to grow our webinar program by managing internal and external speakers, creating presentation materials, hosting sessions, and supporting promotional activities
  • Support workstreams and content management for a comprehensive website launch project and ongoing best-practice maintenance
  • Follow editorial governance and coach other writers and vendors to ensure content is consistent with brand voice, style, and tone
  • Publish and internally socialize final pieces to all appropriate channels, per content dissemination plan
  • Optimize content for search engines and lead generation
  • Monitor, track, and document content performance, and analyze data to determine the impact on revenue

Your Qualifications

  • Excellent written and verbal communication skills
  • 5+ years in a content marketing role at a marketing agency or high-growth SaaS company
  • Portfolio showcasing B2B demand generation work samples required
  • Experience working with freelancers and vendors to create branded content that sings
  • Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders
  • Demonstrated success with growing traffic and driving revenue through content marketing
  • Hands-on experience with website management, data and analytics, SEO, and social media platforms
  • The ability to think creatively and share brilliant ideas of how to make content of all types interesting and impactful
  • A high sense of urgency and organization while juggling multiple projects
  • Bachelor’s degree in Marketing, Journalism or relevant field
  • Experience as a sales professional and/or creating sales content is a must
Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings (or virtual events these days!) because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• A parental leave program that includes not just extended time off but options for a paid night nurse, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status