Senior Product Marketing Manager



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Tuesday, July 2, 2024

Patreon is the best place for creators to fire up their fandoms, share exclusive work, and turn their passions into lasting creative businesses. Over 250,000 podcasters, writers, musicians, artists, and other creative people use Patreon to reach their biggest fans directly and earn an income for the value they provide. Creators can offer paid memberships that unlock access to exclusive work and community, or sell individual digital items from their own Patreon shops.

Ultimately, our goal is simple: fund the creative class. And we’re leaders in that space, having sent over $3.5 billion to creators since our founding. We’re continuing to invest heavily in building the best creator tools with the best team in the creator economy, and are looking for a Product Marketing Manager to support our mission.

This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model.

About the Role

We are looking for a creative and results-oriented Product Marketing Manager to shape the product and GTM strategy for our core consumer product areas on our Community team. You’ll partner with Product Management, Product Design, Engineering, UXR, Market Research and other cross functional teams to understand the needs of creators and fans and shape the product roadmap for the higher priority surfaces within the app experience. You’ll also work with Brand, Data Science, Creative, Communications, Growth, and Channel leads to craft our product narrative and develop and execute breakthrough go-to-market strategies. We expect this person to play a key role developing 0-1 products and bringing multiple high priority products to market. This includes:

  • Partner with Product Management, Design, Engineering, UXR, and Data Science to shape the product strategy and feature roadmap

  • Conduct quantitative and qualitative research to gather creator and patron insights regarding Creator needs and use cases.

  • Lead the go-to-market strategy and vision for key consumer product areas.

  • Own the end-to-end product journey for creators. You’ll work closely with cross-functional teams across the entire lifecycle, from ideation to launch to adoption.

  • Drive and scale adoption of products for new and existing creators and patrons.

About You

  • 6+ years in product marketing at a tech company. You’ve brought scaled, consumer-grade products to market and now you’re looking for your next creative challenge. Bonus points if you’ve worked on creator products.

  • Excellent communication capabilities and the ability to work across both highly technical and creative teams

  • Demonstrated success in managing large cross-functional teams

  • Proven experience influencing product development and product strategy using both quantitative and qualitative insights

  • Deep product intuition and demonstrated ability to discover meaningful insights and uncover latent user needs

  • A deep passion for helping creators, and a desire to get sh*t done

About Patreon

Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts:

  • Put Creators First | They’re the reason we’re here. When creators win, we win.

  • Build with Craft | We sign our name to every deliverable, just like the creators we serve.

  • Make it Happen | We don’t quit. We learn and deliver.

  • Win Together | We grow as individuals. We win as a team.

We hire talented and passionate people from different backgrounds across the organization. If you’re excited about a role but your past experience doesn’t match with every bullet point outlined above, we strongly encourage you to apply anyway. If you’re a creator at heart, are energized by our mission, and share our company values, we’d love to hear from you.

Patreon is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, unlimited paid time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.